Marshall Amps, a new brand direction

Marshall approached us with a challenge: revitalise the brand on a global scale and appeal to a younger demographic. Although Marshall Amps are the most famous guitar amp brand in the world, their appeal had become limited to professional and serious players. Following an extensive strategic project, we created a new, more inclusive proposition, attitude, tone of voice and look and feel that created more opportunities for the brand, yet remained true to their heritage and beliefs. #LIVEFORMUSIC was born and rolled out as a consumer-facing brand campaign across all channels, including an award-winning website, as well as forming the base for multiple product-specific campaigns.

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